We don’t just Run Ads — We GROW Businesses

Established in 2012, Conversion Advantage is a leading Digital Advertising agency based in the Gold Coast, Australia.

At Conversion Advantage, we help businesses get more from every click.
Our senior-only Australian team specialises in digital advertising and conversion rate optimisation (CRO) — turning wasted ad spend into scalable, measurable growth.

Every strategy, audit and campaign we deliver is backed by real data, real experience and real results.

Book an Audit of your Ad Accounts

*$4,500 Audit - Currently FREE for Business with $3k+p/m Ad Spend

**The Conversion Advantage STORY**

Dante Botha, the founder of Conversion Advantage, brings over 20 years of digital marketing experience to the table.

“You don’t need more traffic — you need to convert better.”

As a recognized Google Ads thought leader and conference speaker, Dante has shared his expertise with audiences worldwide, helping businesses navigate the complexities of online advertising.

Throughout his career, Dante has had the privilege of working with many leading globally recognised brands such as Microsoft, Lego, and Adidas, honing his skills and deepening his understanding of effective digital marketing strategies.

After managing millions in ad spend, Dante saw too many businesses losing potential revenue to inefficient campaigns and underperforming websites. That’s why he built a senior-only team focused on both sides of the equation — high-performing ads and high-converting websites.

Today, Conversion Advantage helps Australian businesses uncover what’s holding their campaigns back, optimise performance, and turn every visitor into a customer.

Meet Our Advertising Experts

Kirsten Sherman

Kirsten brings years of experience across digital advertising, SEO, and conversion rate optimisation (CRO) — helping businesses turn traffic into tangible growth. Having run her own ventures, she understands firsthand what it takes to grow a brand from the inside out.
At Conversion Advantage, Kirsten focuses on creating high-performing campaigns and user experiences that not only drive clicks but deliver meaningful business results.

Daniella Mosca

Daniella brings over nine years of experience in digital advertising and performance strategy, managing campaigns across Google and Meta for a diverse range of clients — from national organisations to fast-growing brands.
She thrives on combining data, strategy, and creativity to uncover hidden growth opportunities and deliver measurable results.
At Conversion Advantage, Daniella’s focus is on turning ad performance insights into smarter, higher-converting campaigns that drive real business outcomes.

Our Difference — Senior-Level Expertise, Real Results

What we do best:

Every ad strategy, audit, campaign and optimisation is handled by experienced strategists — not juniors or bots.

Our approach combines paid media precision with CRO science to help businesses grow smarter and more profitably.

01

Digital Advertising (Google & Meta)

We don’t just run ads — we build full-funnel strategies that turn clicks into customers and budgets into ROI.
Every campaign is structured with precision, combining data analysis, creative testing, and performance optimisation to ensure your budget works harder at every stage of the customer journey.
From targeting to tracking, we fine-tune every detail so you attract the right audience, at the right time, for the right cost — turning ad spend into sustainable profit.

02

Conversion Rate Optimisation (CRO)

Driving traffic is only half the story — converting it is where the real growth happens.
Our CRO process blends data-driven UX audits, in-depth behavioural analysis, and A/B testing to identify exactly where your users drop off and why.
We then optimise your site’s design, messaging, and user flow to create a seamless experience that turns clicks into customers.
The result? More conversions without increasing your ad spend.

03

Performance Analytics & Attribution

If you can’t see where your results come from, you can’t scale them.
We bring clarity to your data — integrating advanced tracking, multi-channel attribution, and conversion insights that reveal what’s truly driving ROI.
Our transparent reporting doesn’t just show numbers; it tells the story behind them — helping you make smarter, faster, and more confident marketing decisions

Book an Audit of Your Ad Accounts

*$4,500 Audit - Currently Free for Business with $3k+p/m Ad Spend

Our Philosophy - What makes us different

We’re not like most agencies — and that’s intentional.
Many of our clients come to us after feeling let down by big promises, poor communication, and wasted ad spend.
That’s why we’ve built Conversion Advantage to be the complete opposite — a senior-only team that delivers clarity, accountability, and measurable growth.

While other agencies focus on impressions, we focus on outcomes.
Every campaign is built to uncover inefficiencies, minimise waste and drive measurable ROI from every dollar spent.
No smoke and mirrors — just clear, honest data.
You’ll always know what’s working, what isn’t, and where your money is going with our real-time reporting and custom dashboards.
You’ll never be left wondering what’s happening with your campaigns.
Our dedicated account managers keep you informed, respond quickly, and provide proactive recommendations — not just monthly reports.
We don’t overpromise — we prove it.
Our performance is backed by consistent ROI growth, detailed case studies, and flexible, no lock-in agreements that keep us accountable to your success.
Your business isn’t generic — your strategy shouldn’t be either.
We craft tailored, data-driven campaigns that combine Google Ads expertise with CRO precision to convert traffic into customers.

Advanced
Google & Meta Ads
Experience

Since its inception, Conversion Advantage has been at the forefront of innovation in digital advertising, pioneering advanced strategies and techniques to drive unparalleled results for our clients. Over the years, we've had the privilege of working with several globally recognized brands, including Volkswagen, Audi, Isuzu, and Nissan, among others.

Book Your FREE Audit (Worth $4,500)